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About Analytical Path
Analytical Path’s online tools and methods of data extraction enable you to search and view your app’s data by rank, revenue and unit sales in order to determine important metrics.
Online Tools
Unit Margin
Though assumptions undergirding the calculation of Unit Margin may differ, with this important metric you can gauge how well your app is actually performing. Further, this metric helps you determine the contribution of incremental app sales to assist you when considering pricing and promotional activities.
Break-even volume and revenue
Break-Even Analysis is a vital metric that allows you to see if your revenue (or unit sales) allow you to meet your variable and fixed costs. Break-Even Revenue is the amount of sales required to meet your total costs and Break-Even Volume are the number of units you need to sell to cover your fixed costs. In either case, in order to achieve break-even, you need to be able to maintain prices higher than your variable costs.
Price elasticity
Price Elasticity is a great way to measure the responsiveness of the quantity of your app demanded to changes in price. This can be a very helpful tool when determining how best to price and market your app given the lifecycle of your app.
Return on Sales
The Return on Sales metric is a valuable indicator of profitability. This ratio shows the percentage of revenue that is returned to the company from the net profits after all costs are considered.
