When we launched the Evaluator Program last year, our feature set enabled app developers to test a completed set of assets, such as the icon, app name, and screenshots in a simulated environment. Evaluators could then view these assets and provide both quantitative and qualitative feedback on them, the final full report compiling that data is made available to app developers. This feature set still remains available. As you can see here, the steps to do so are very simple and utilize the assets that you, the app developer have already created.
First, you start by creating a free account. Once you’ve logged in, go to the MyAccount tab and then select the Developer Dashboard link from the navigation menu on the left. You will see the NEW APP EVALUATION SET-UP and from there you can click the +ADD APP link.
The next screen you see is the template into which you drop in all of your assets. For instance, click on the gray icon area and you will be prompted to add your icon. Click on the screenshot areas (of which there are 5) and you will then be prompted to upload them. You are also encouraged to add in your app’s name, description and, in the case of any new What’s New material, that too. As you add all these assets and materials your progress (circled in red) will increment. You do not need to add all the assets listed in the upper navigation to initiate your evaluation, but the more you test the more data you can glean.
In addition to the full app evaluation, as described above, we now also offer app developers the opportunity to test out arrays of icons, screenshots or app names as well. This is good for the developers that are still working on narrowing down the right look and feel for the icon, or the most impactful screenshots or app names.
From the Developer Dashboard on the MyAccount tab, you click the +CREATE EVALUATION link under the NEW MULTI-ASSET APP EVALUATION SET-UP.
You can then select from three options: Test Icons, Test Screenshots or Test Titles.
If, for instance you choose the Test Icon option, you will then be able to upload up to 6 icons that you wish to test.
Alternatively, if you chose to test screenshots, you would be presented with the following or, for titles the image that follows thereafter:
Once you have chosen the multi-asset app evaluation you wish to run (icons, screenshots or titles), you select the number of evaluators you want to have view your materials. All this is free to do.
And that’s where we take over. We have several hundred evaluators – and regularly growing in number – who are then messaged to partake of the evaluation and provide their quantitative and qualitative feedback.
As the app developer, you can then view your app’s evaluation progress in the MyAccount tab and, once the targeted number of evaluators has been achieved, you can view a free summary of the report. The full report with all details of the evaluation then becomes available for purchase for a modest sum.
And that is how the new offerings work. We are continuously striving to add features and testing metrics to further enable app developers to hone in and refine the key marketing collateral that is their app’s presence on the app store.
Feel free to contact us should you wish to learn more about the services or if you have any questions. We are looking forward to hearing from you and starting your evaluations today!
The Analytical Path Team